May 13, 2018
Arabian Automobiles, the flagship company of the AW Rostamani Group and the exclusive dealer for Nissan in Dubai, Sharjah and the Northern Emirates, has announced that the Nissan KICKS secured a dominant market share over 20% by the end of 2017, making it the leading vehicle in the compact crossover segment within just 12 months of its launch. The vehicle was also named 'Compact Crossover of the Year' at the wheels Car of the Year 2018, where it was recognised for hitting 'the sweet spot between styling and universal appeal'.
Michel Ayat, CEO of Arabian Automobiles, commented: "The Nissan KICKS has performed exceptionally well despite a competitive environment, which is particularly impressive given the discerning nature of customers in the UAE, who need vehicles that support their busy lives, reflect their personal tastes and also offer the latest in cutting-edge automotive technology. Nissan KICKS sets a new benchmark in its segment, and we expect it to continue to go from strength to strength in this segment."
The all-new Nissan KICKS was launched in 2017 with a fresh philosophy to enhance and simplify day-to-day life by taking the stress out of city driving. Dynamic and agile, as well as functional and practical from every perspective, the car's state-of-the-art features reflect its radical attitude and daring spirit. The Nissan KICKS has both the looks and the performance to confidently take on the city and is also ideal for drivers looking for a model that seamlessly expresses their individuality. Alongside its striking appearance, the vehicle also features Economic Fuel Consumption thanks to an advanced 1.6-litre engine and a lightweight platform.
The KICKS 2017 embodies the concept of Nissan Intelligent Mobility (NIM), which redefines the way Nissan powers, drives and integrates its cars into society. NIM makes the ride through life more thrilling and confident every day and transforms the KICKS 2017 from a car into a responsive partner that is always on the lookout for drivers, passengers and pedestrians through its Around View Monitor and Moving Object Detection system.
To discover the Nissan KICKS 2018 at first hand, customers are invited to visit the Arabian Automobiles Company showrooms for an exhilarating test drive that will introduce them to the award-winning vehicle's exciting personality.