Nissan Retail Concept NRC

Arabian Automobiles, the flagship company of the AW Rostamani Group and the exclusive distributor for Nissan in Dubai, Sharjah and the Northern Emirates, launched its new Nissan Retail Concept (NRC) service center, presenting upgraded customer services within a globally consistent brand experience. Located on Dubai’s Sheikh Zayed Road, the new facility was inaugurated last week during a ribbon-cutting ceremony attended by Thierry Sabbagh, Managing Director of Nissan Middle East, and Salah Yamout, COO of Arabian Automobiles Company (AAC), along with top management representatives from both companies.

Embodying the new Nissan brand identity, the revamped service center presents a seamless customer experience across all touchpoints through optimized facility design, service process and digital environment. 

“The roll-out of the Nissan Retail Concept by Arabian Automobiles marks a key milestone for the Nissan brand in the region. It brings together an integrated retail offering and a new-generation space design to provide an optimized customer experience. As our customer lifestyles and expectations continue to evolve, this holistic approach to our retail experience allows us to showcase the breadth of our proposition, bringing us closer to creating a globally consistent brand experience. We are confident that together with our partners we can deliver on our promise of delivering exciting automotive retail experiences to our customers from across the region,” said Thierry Sabbagh, Managing Director of Nissan Middle East.

“As a leading distributor of Nissan in the region, we have continuously delivered upon our commitment of exceptional service. Our new concept service facility is designed with innovative approach to take the customer experience to a new level. We invite you to visit our service facility and experience our newly designed space,” said Salah Yamout, COO of Arabian Automobiles Company.

The new service center is home to 76 working bays, 8 Washing bays and around 300 parking bays, servicing more than 200 vehicles daily. The modernized service center features digital tablets to integrate the customer journey online and offline, integrates AAC’s signature 60-minute express servicing. Also present are revamped consultation areas and a lounge for customers servicing their vehicles, where they can oversee the bay area.

To experience the next generation in the vehicle purchasing journey, customers are invited to visit the revamped SZR Nissan service center, from 07 am until 8 pm every day except Fridays. For more information, customers can call 800NISSAN or visit the website