Arabian Automobiles Nissan outperforms the market in 2017, achieving 13% market share
April 4, 2018
The brand asserted its leading position in the automotive market by increasing its market share from 11.1% to 13%
Dubai, United Arab Emirates, 4th April 2018: Arabian Automobiles, the flagship company of the AW Rostamani Group and the exclusive dealer for Nissan in Dubai, Sharjah and the Northern Emirates, has outperformed the market in 2017, reaching an impressive 13% of the UAE automotive market by the end of the year.
Michel Ayat, CEO of Arabian Automobiles, commented: "We are proud to have improved our market share position for Nissan in 2017, which reflects the brand's strong regional presence and the enduring popularity of its dynamic model line-up. We were particularly successful in the crossover and SUV segment, which is a priority for us as it accounts for 38% of the market; while the segment experienced a marginal decline in 2017, Arabian Automobiles achieved exceptional growth of 37% during the same time. This is a testament to the long-standing success of signature Nissan SUVs like the Patrol, as well as the appeal of newer crossovers like the Kicks.
"The brand's 37% growth in SUV sales was fuelled by the fast-established popularity of the new Nissan Kicks, which entered the market in March 2017 and quickly gained a market-leading position in the small SUV segment. Nissan's ongoing success in the SUV segment is underpinned by the Patrol, a long-standing customer favourite that continues to strengthen its position as one of the most popular vehicles in the UAE.
Arabian Automobiles has played a pivotal role in positioning Nissan's success in the UAE. In 2017, the company was recognised with the prestigious 'Nissan Global Award' - an accolade that is reserved for an elite group of the world's best Nissan dealers - and also won ten consecutive top honours at the Nissan GCC Aftersales Annual Conference Awards 2017, where Arabian Automobiles was named the top Nissan national sales company (NSC) in the GCC and Mediterranean for aftersales service.